The Story
Three layers of meaning.
One symbol.
I
The Name
Numeronym for excellence. The letter e, followed by 8 letters, followed by e. Like k8s. Like i18n. Familiar to the tech world. Intriguing to everyone else.
II
The Symbol
Turn the 8 sideways. It becomes ∞. Infinity. Hidden in plain sight. Excellence without end.
III
The Formula
en. Excellence to the power of n. Every venture multiplies excellence exponentially.